Why Transition To Natural Beauty?

Why Transition To Natural Beauty?

Billie Breeden

Are you thinking about making the transition to natural or organic beauty products? My wake-up call was when both of my sisters developed skin cancers on their faces this year. I had been trying to eat organic food, but had not given a lot of though to what I was putting on my body. I started doing some research and found that our beauty products contain around 12,500 different ingredients. 

Have you ever counted how many cosmetics or personal care products you use in a day? Chances are it’s nearly 10.

And chances are good that they include shampoo, toothpaste, soap, deodorant, hair conditioner, lip balm, sunscreen, body lotion, shaving products if you’re a man, and cosmetics if you are a woman. And what about your children? On any given day you might rub, spray, or pour some combination of sunscreen, diaper cream, shampoo, lotion, and maybe even insect repellent on their skin.

Most people use these products without a second thought, and believe that the government must certainly be policing the safety of the mixtures in these containers. But they are wrong about this. The government does not require health studies or pre-market testing for these products before they are sold. And as people apply an average of 126 unique ingredients on their skin daily, these chemicals, whether they seep through the skin, rinse down the drain, or flush down the toilet in human excretions, are causing concerns for human health, and for the impacts they may have to wildlife, rivers and streams.

Personal care products – Small bottles, big issues

At first blush it may seem that mascara and shaving cream have little relevance to the broader world of environmental health. Think again. In August 2005, when scientists published a study finding a relationship between plasticizers called phthalates and feminization of U.S. male babies, they named fragrance as a possible culprit. When estrogenic industrial chemicals called parabens were found in human breast tumor tissue in 2004, researchers questioned if deodorant was the source. And when studies show, again and again, that hormone systems in wildlife are thrown in disarray by common water pollutants, once again the list of culprits include personal care products, rinsing down drains and into rivers.

  • Industrial chemicals are basic ingredients in personal care products. The 12,500 unique chemical ingredients in these products equate to about one of every seven of the 82,000 chemicals registered for use in the U.S. Personal care products contain carcinogens, pesticides, reproductive toxins, endocrine disruptors, plasticizers, degreasers, and surfactants. They are the chemical industry in a bottle.
  • No premarket safety testing required — this is a reality of both the personal care product industry and the broader chemical industry as a whole. For industrial chemicals, the government approves an average of two new chemicals every day. Eighty percent are approved in three weeks or less, with or without safety tests. Advocating that industry have an understanding of product safety before selling to the public finds common messages, common methods, and common gains whether the focus is cosmetic ingredients or other industrial chemicals.
  • Everyone uses personal care products. Exposures are widespread, and for some people, extensive. Our 2004 product use survey shows that more than a quarter of all women and one of every 100 men use at least 15 products daily. These exposures add up, and raise questions about the potential health risks from the myriad of unassessed ingredients migrating into the bodies of nearly every American, day after day.

Safe to use?

According to the agency that regulates cosmetics, the FDA’s Office of Cosmetics and Colors, “…a cosmetic manufacturer may use almost any raw material as a cosmetic ingredient and market the product without an approval from FDA” (FDA 1995). The industry’s self-policing safety panel falls far short of compensating for the lack of government oversight. An analysis found that in its 30-year history, the industry’s self-policing safety panel has reviewed the safety of just 11 percent of the 10,500 ingredients used in personal care products. FDA does no systematic reviews of safety. And collectively, the ingredients in personal care products account for one of every seven of the 82,000 chemicals industries have registered for commercial use with the Environmental Protection Agency. While some companies make products that are safe to eat, other companies choose to use known human carcinogens or developmental toxins like coal tar and lead acetate. When risky chemicals are used in cosmetics, the stakes are high. These are not trace contaminants like those found at part-per-million or even part-per-billion levels in food and water. These are the base ingredients of the product, just as flour is an ingredient in bread. These chemicals are found in percent levels in personal care products, nearly all easily penetrate the skin, and some we ingest directly from our lips or hands.

Are our products harming our health?

To learn about the safety of ingredients in personal care products, the Environmental Working Group has compiled an electronic database of ingredient labels for more than 60,000 name-brand products and cross-linked it with 60 toxicity or regulatory databases. Here’s what we found:

  • More than 500 products sold in the U.S. since 2008 contain ingredients banned from cosmetics in Japan, Canada, or the European Union.
  • One in 5 of all products contain chemicals linked to cancer, 80% contain ingredients that commonly contain hazardous impurities, and 56% contain penetration enhancers that help deliver ingredients deeper into the skin, according to EWG’s 2007 analysis.
  • Lead, formaldehyde, and placenta are among the ingredients used by the industry and sold to consumers.

Cosmetic ingredients do not sit tight of the surface of the skin — they are designed to penetrate, and they do. Scientists have found many common cosmetic ingredients in human tissues, including industrial plasticizers called phthalates in urine, preservatives called parabens in breast tumor tissue, and persistent fragrance components like musk xylene in human fat. Do the levels at which they are found pose risks? For the most part, those studies have not been done. But a recent study showing feminization of human male babies in the U.S. linked to a common fragrance component (diethyl phthalate) joins a small but growing number of studies that serve as scientific red flags when it comes to the safety of ingredients in personal care products.

If you are interested in transitioning to natural/organic beauty products here are a few tips:

1. READ LABELS.  You're going to need to develop an unfamiliar new habit: turning a bottle or package over and reading the ingredient list—from top to bottom. That jumble of unpronounceable words mean something. When you go to the store, you have to turn the product over you have to actually look at the ingredients. There are many companies that say they use active naturals. There is a lot of green-washing out there. The label might lie but the ingredients don't.

2. LEARN WHAT'S WHAT.  If you want out parabens, look for anything  in the suffix (paraben), which usually fall at the end of the list. Sulfates will also be clearly identifiable. Phthalates aren't as simple—they're usually lumped into the ingredient simply listed as "fragrance" (look for fragrance-free products or products using only naturally-derived fragrances). Environmental Working Group's Skin Deep ingredient database—a searchable site and app that rates how controversial an ingredient is based entirely on scientific studies and commissions. It also lists products the ingredient can be found in.

3. DON'T ASSUME.  Don't assume that because it says "natural" that it is.Take the time to familiarize yourself with the ingredients in all the products you use every day. Just because something is called Tea Tree Oil, doesn't mean that's the only ingredient in there. Read the fine print of your most beloved products. You may be surprised (and not in a good way).

4. SHOP SMART.  Really good, quality natural products are hard to find—and can be expensive once you do. Finding them is easy once you know where to look. There are plenty of boutique websites that carry only natural brands that meet a certain criteria (whether in ingredients, sustainability, or packaging). Of course we are very proud of  Ms. Billie's Skincare. Our promise to you is no harmful chemicals or toxins, only natural and organic products.